Innovation’s Impact on Bringing Products to Market

There are several ways to bring products to market. With the democratization of maker-spaces, distribution through sites like Etsy, and consumers’ interest in understanding the story behind the product, people who make products have much more influence on how an item is developed, prototyped, refined, and launched. This panel explores the process of bringing new products and fashions to market, ways to engage the end-user or consumer, and the importance of trial-and-error.